K-pop stars Blackpink’s latest music video drops the group on a battle royale island. As part of a recent collaboration with PUBG-Mobile – which recently presented its first-ever in-game concert – Blackpink has released a new video that takes place in the game world. It features virtual avatars of the band as they sing in post-apocalyptic landscapes and ride motorbikes on abandoned highways. The song itself, titled “Ready For Love,” was teased during the band’s virtual concert appearance.
The virtual concert and video follow in the footsteps of other in-game performances, including those of Fortnite, which featured the likes of Travis Scott and Ariana Grande. But it’s also part of a growing trend of fusing music with virtual worlds. League of Legends Developer Riot, for example, has several virtual music projects — including K-pop quartet K/DA and hip-hop group True Damage — releasing albums and performing as holograms at live events. . Virtual influencer Miquela has already launched a music video at Lollapalooza, and PUBG Parent company Krafton is teasing a virtual human named Ana whom it hopes to turn into a pop star.
As for Blackpink and PUBG-Mobile, the collaboration is not quite over. The in-game concert – dubbed “The Virtual” – is still taking place this weekend. Players in North and South America can check it out until July 30, while the rest of the world has until July 31.