Today we’re introducing Music Revenue Sharing on Facebook, making it easier for creators to monetize their videos that use licensed music from popular and up-and-coming artists like Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, Bicep and more. This offers creators and music rights holders a new way to make money from videos on Facebook.
Music Revenue Share is powered by Rights Manager, a video, audio and image matching tool we developed to help content owners protect their rights and manage their content at scale. Moreover, this feature is mmade possible through our partnerships in the music industry; it is the first of its kind on this scale, benefiting creators, our partners, music rights holders and fans.
How it works
Creators can now earn money from certain videos that use licensed songs with music revenue sharing, something they couldn’t do before. Creators must be eligible for in-stream ads in their content and respond to our monetization eligibility criteria in order to access music revenue sharing.
Video creators will receive a 20% revenue share on eligible videos, with a separate share going to music rights holders and Meta.
Content must comply with Facebook’s monetization policies, community standards and musical instructions. The video must be at least 60 seconds long and there must also be a visual component to the video; licensed music itself cannot be its primary focus. More details and criteria for revenue sharing can be found in the Help Center.
Music Revenue Sharing will begin rolling out to video creators worldwide today. Eligible videos will be monetized with in-app ads running in the US to begin with, and we’ll expand to the rest of the world where music is available on Facebook in the coming months.
You can find videos from creators you follow and new ones you might not yet follow on Facebook Watch and in Feed. For more information on music revenue sharing, visit the Meta blog for creators.