Steven Spielberg shot his first music video on an iPhone

iPhone cameras have evolved so much that it’s not uncommon to see directors using them to shoot music videos and even independent films. This time none other than famed director Steven Spielberg chose an iPhone to shoot a music video in partnership with singer and songwriter Marcus Mumford.

It was Spielberg’s first time directing a music video, and he did so with the help of his wife Kate Capshaw, who worked as producer and art director for the music video. They worked together to help Marcus Mumford, who was known as the lead singer of Mumford & Sons, release his first solo song.

However, while some might expect Hollywood-level production behind a music video directed and filmed by Spielberg, it’s quite the opposite. Spielberg chose to shoot the entire clip in one take while holding the iPhone in his hands while moving around a high school gymnasium while seated on a wheeled chair.

It’s unclear which iPhone model Spielberg used, but the image stabilization is quite impressive. Another interesting detail is that the video was posted with a black and white filter, which gives it a more dramatic effect.

As described by creative block, the whole video has a “DIY” look, which may lead others to believe that anyone can shoot their own music video on an iPhone. Details on how the music video was shot were shared by Mumford on his Twitter profile.

You can watch the full music video for Mumford’s new song “Cannibal” on YouTube. Although Spielberg produced the “Amazing Stories” show for Apple TV+, this music video was not produced in conjunction with Apple.

More “shot on iPhone” videos

In 2019, Apple and Selena Gomez teamed up to produce the music video for the song “Lose You to Love Me”, which was filmed on an iPhone 11 Pro. A few months later, Apple promoted Lady Gaga’s “Stupid Love” music video, which was also shot entirely on an iPhone 11 Pro.

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