Ticketmaster Platinum Tickets Are Hurting Fans

While getting tickets on Ticketmaster should be a breeze, it’s starting to look a lot more like misery.

On the morning of July 20, thousands of dedicated Paramore fans prepared to purchase tickets for their upcoming 2022 tour through Ticketmaster, expecting to pay face value prizes no more than $100 per ticket. As a fan for almost 15 years, I had considered buying tickets when Paramore announced their tour earlier this month. However, my hopes were quickly dashed when I logged on to Twitter and saw Paramore’s trend: within minutes of Ticketmaster opening the sale, most tickets were sold out before fans can buy them.

Even more disheartening: these freshly sold tickets were immediately put up for sale on Ticketmaster. And their prices were considerably higher than the original ticket prices – ranging from $300 to $8,000 per ticket.

For now, the only leg of the 12-date tour spared ticket resellers is the October 14 show in Bonner Springs, Kansas, for which tickets are still available starting at $36. Other shows are either sold out or only the most expensive resale tickets are available for purchase. Understandably, Paramore fans are frustrated that Ticketmaster resales are throwing otherwise affordable concert tickets out of their budget, preventing them from seeing Paramore on tour again for the first time since 2018.

“After two years of turmoil, stress and lack of live music, it was exciting for me to have the opportunity to see my favorite band again,” said Bailey Sandin, CD 92.9 FM DJ and longtime fan. Paramore date, at Mashable. “But to be locked out and quite frankly not being able to buy tickets because of Ticketmaster’s lack of an actual policy that helps the average viewer, and because of the scalpers and boxers and people who easily game the system, I can not go there. And I’m not special, I’m not the only one.

Sandin has been selected by Ticketmaster for presale as part of the Fan function checked, which was created to prevent bots from getting tickets before fans. However, despite logging in at 10:10 a.m. (the Verified Fan presale ticket started at 10 a.m.), Sandin and many other fans were unable to secure tickets before the resellers. Fans took to Twitter to express their frustration with Ticketmaster:

“It’s not just about ‘Oh, I can’t see my favorite band,'” Sandin said. “It’s about stopping a whole demographic, a whole group of people from taking advantage of the great equalizer, which is Music and concerts shouldn’t be luxuries that bankrupt you.

This isn’t the first time fans have had trouble getting tickets through Ticketmaster. This happens for almost all on-demand tours. At the beginning of July, people were also unable to pay Bruce Springsteen concert tickets – which went up to $4,000 thanks to Ticketmaster’s “Official Platinum” function, which adjusts ticket prices in real time according to demand. According to Michael Rapino, Managing Director of Live Nation Entertainment (which is the parent company of Ticketmaster), the dynamic pricing feature aims to both reflect the true value of tickets and help artists maximize their profits on ticket sales. .

“We’re the only product that’s worth more the second it’s sold,” Rapino said in a interview for the podcast The Compound and Friends in May. “Usually in business you just set the market price, but we’re dealing with the artist’s mark and what makes sense.”

While the feature helps artists earn more money from touring, unfortunately they do so at the expense of their fans. In March 2022, John Oliver explained why Ticketmaster is so hated by consumers, with reasons ranging from ticket resellers who grab tickets and resell them, to musical artists who only award a small number of tickets directly to the public. Ticketmaster has not responded to Mashable at press time.

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John Oliver explains why Ticketmaster sucks so much

Despite large numbers of Paramore fans unable to secure tickets to see their favorite band on tour again, this latest Ticketmaster debacle is a reminder of the strength of the fandom. Some fans who were selected for the Verified Fan feature offered their extra pre-sale codes if they purchased less than the four-ticket limit, while others are selling their extra tickets at face value, ensuring that at least some people who were excluded from the Ticketmaster sale would be able to attend one of the shows.

Sandin hopes that in the future, Ticketmaster will cap the price of resale tickets, so that more people can buy tickets at an affordable price. some bands are known to fight the sales practices of Ticketmaster, notoriously Pearl Jam until recently, to discourage resale at high prices. Unfortunately, it seems like most venues and artists seem to go with Ticketmaster because of its variable pricing model. And this model is intended to price resellers by selling tickets at a higher price. However, this only makes Ticketmaster appear like the real scalpers.

Given the state of Ticketmaster’s system, it’s easy for fans to feel helpless. But there are independent resale marketplaces that try to put fans first. Sites like Twickets and pass ticket claim to be more ethical through fairer resale models and donating ticket profits to charities. Still, that doesn’t do much to ease fans’ ticketing anxiety.

“It’s heartbreaking to me because live music is an experience where you can just stand and shout into the void, and everyone in that stadium is your best friend for those three or four hours that you’re there. I hate to see the average person being left out of this,” Sandin said. “Life is hard enough and we just went through two years of hell. At the very least, you should be able to scream your little heart out at “Hard Times.”

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